Chapter Info


Our Mission


The Northern California Chapter of URISA is dedicated to serving its constituent region through professional development activities, objective educational outreach, open networking opportunities, and advocacy for effective uses of geospatial technologies and information.

Our Vision


To become the essential professional organization for urban and regional information systems practitioners in the Northern California region, promoting both the individuals and organizations engaged in the use and integration of geospatial information technologies for the management and improvement of both the environment and our communities.

Meet the NorCal URISA Board of Directors:


Jason Latoski, President

Jason Latoski, President

Jason Latoski has over 18 years experience in Geographic Information Systems. Jason strives to deliver the highest quality of customer service and geographic products as well as technical knowledge to meet all needs. Jason continually expands his knowledge base through a verity of training courses, active involvement in professional networks, groups and organizations along with exposure to the newest technology and techniques in GIS.

Lane Simmons Penn, Past President

Lane Simmons Penn, Past President

Lane Simmons Penn, GISP is the President of 120 West Ventures - a women-owned small business that provides client centric geospatial consulting services in Truckee, CA. Lane began using GIS in 2006 as a Water Resources intern and decided to add GIS as a minor to her degree in Environmental Policy, Analysis and Planning from UC Davis. Upon graduation, Lane began her career as an Environmental Planner for RBF Consulting in Sacramento. In 2012, Lane transferred to Reno, NV for a new position as a GIS Specialist for a large telecommunications project. Lane founded 120 West Ventures in 2015 to focus on providing detail-oriented solutions to private and public sector clients. Mrs. Penn has served on the NorCal URISA board since 2016, first as a Board Member at Large, then President-Elect and now President. She also volunteers as a GeoMentor with AAG. Lane was born and raised in Northern California and currently resides in Truckee, CA with her husband and puppy. In her free time, Lane coaches ski racing, plays tennis and is learning to fly fish.

Christina Brunsvold, President Elect

Christina Brunsvold, President Elect

Christina Brunsvold is a GIS Specialist for the California Energy Commission in the GIS Services and Cartography Unit and a recent graduate from the University of Southern California with a Master’s in Geographic Information Science and Technology. In 2018, Christina was selected as a URISA Vanguard Cabinet Member (2018-2020). In her spare time, Christina volunteers with GISCorps on disaster related projects, is a Volunteer Naturalist and Citizen Scientist at the Cosumnes River Preserve, enjoys the outdoors, traveling, and taking photographs with her camera and drone.

Diane Mastalir, Secretary

Diane Mastalir, Secretary

Diane Mastalir works as a GIS Specialist at the California Department of Fish and Wildlife as the GIS provider for two branches. Her dual bachelor’s degrees, in Botany and Geography/GIS, enable her to combine GIS skills with environmental knowledge to facilitate her work at the Department. She has worked as a GIS professional since 1995, when she joined a mitigation banking start-up as a botanist/GIS analyst and was assigned with setting up mitigation bank monitoring and creating as-built’s using Mac-based GIS. She enjoys working on conservation-related projects, especially those requiring cartography or analysis with complex algorithms, but is also happy making simple maps or doing “grunt-work” (e.g. digitizing). Her involvement in URISA gives her an opportunity to contribute to the GIS profession.

Maria Clay, Treasurer & CAB Member

Maria Clay, Treasurer & CAB Member

Maria Clay is a GIS Research Program Specialist for the Labor Market Information Division of The Employment Development Department. Maria has being doing GIS since 2004 and began her career in GIS by pure luck and has never looked back. Maria currently uses GIS to analyze and map employment information and statistics. She really enjoys using GIS for emergency management. Maria really enjoys working in a collaborative environment with amazing colleagues along with meeting new people and learning how the different ways they use GIS.

When Maria is not doing GIS, she enjoys music, reading, being outside hiking and biking and travelling to new places.

Chong Chuan-Shin, Member at Large

Chong Chuan-Shin, Member at Large

CMS (ASPRS), GISP, UAV Pilot January 2018- December 2020

Chuan-Shin is Remote Sensing and GIS scientist and has worked on a wide variety of projects across diverse industries including forestry, environmental, and agricultural. Chuan-Shin also has FAA Part 107 UAV Pilot and Vapor 55 manufacturer UAV Pilot certifications.

Ryan Goodner-Belli, Member at Large

Ryan Goodner-Belli, Member at Large

In addition to volunteering with URISA, Ryan Goodner-Belli is also the Information Officer for the California Cadastral Mapping Association. During his professional career in GIS, Ryan has worked with an Engineering and Surveying firm, a Fire Department, an Electric Utility, and two California Counties. He earned his Bachelor of Science in Geography and GIS from Oregon State University in 2006. His overall study and experience currently amount to 20 years of knowledge, as Ryan started working with GIS in high school, monitoring and mapping the water quality of local creeks. Currently, Ryan Goodner-Belli is the Geographic Information System Analyst at the Placer County Assessor’s Office where he manages and develops the Assessor’s Parcel Structure in support of a centralized GIS for Placer County. Placer County will be the first County in California to have an ArcGIS Pro Parcel Fabric directly published to resource applications for Appraisal Use, Field Collection, and Map Production with Ryan’s persistent work.

Bryan Ferri, Member at Large, Website Chair

Bryan Ferri, Member at Large, Website Chair

After earning his BA in Geography (GIS) from Sacramento State in 2017, Bryan worked for a civil enginerring firm primarily supporting flood emergency response, H&H modeling, and floodplane mapping. In late 2019 he joined Esri's AEC team and now works as a Solution Engineer finding ways to apply GIS solutions to address challenges for engineering, archtecture, and construction firms.Bryan's also working towards his MS in GIS from University of West FL.

Bryan currently serves on the URISA Vanguard Cabinet for 2019-2020 and is very excited about the opportunity to be more involved with URISA.

Carrie Carsell, Sponsorship Chair

Carrie Carsell, Sponsorship Chair

Carrie’s experience with GIS includes system administration of the Enterprise Geographic Information System environment as well as planning, designing, developing, and implementing solutions which provide GIS based mapping and analysis functionality and tools to her customers. She manages GIS related tasks by providing planning, scheduling, resourcing, monitoring and reporting services. Carrie is able to utilize GIS information on all levels to perform complex geographic analysis, project consequences of proposed actions, and identify alternate solutions and provide recommendations.

Carrie is also passionate about enhancing other people’s careers and skillsets. She has given a variety of training sessions to staff across her company on a wide assortment of advanced graphic software and analysis techniques. She is compelled by a team-oriented atmosphere, and is usually focused on the GIS!

Jane Schafer-Kramer, Communications Chair

Jane Schafer-Kramer, Communications Chair

Jane discovered GIS while working as a secretary in the California Department of Water Resources (DWR.) While earning her GIS certificate at American River College she became a GIS Analyst for DWR in 2007. In 2016 she became the technical lead for the National Hydrography Dataset Stewardship Program. She’s been a board member for NorCal URISA since 2013, served as chapter president in 2016, and serves on the planning committees for the CalGIS conferences. She is serving as Chair of the California GIS Council (July 2020-June 2021) and is member of the California Geographic Information Association.

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